I was commissioned to design Golfeo by a small company in San Diego's multi-billion dollar golf industry.

Golfeo is centered on the casual golfer: those that aren't rich enough to afford a membership at a country club, and those that are either getting started with golf or are just looking for a quick round at one of their favorite courses.

The goal was to take a traditionally antiquated process and improve both the user experience for the golfer and for the course owners themselves.